About the Program
The Communication Department’s online Master of Science degree in Public Relations, a part-time degree program (six credits per semester), provides a solid foundation in the principles and practice of public relations for students interested in careers in public relations. It educates students in the principles, theories, research methods and writing techniques that are needed for a career in public relations, with special emphasis on strategic communication planning skills and ethical standards that are required to succeed in public relations. The 33-credit program includes seven required public relations courses, two public relations electives, and two general electives.
For more information, contact Deborah Silverman, program coordinator, at PRmasters@buffalostate.edu.
About the Communication Department
B112 Buckham Hall
1300 Elmwood Ave
Buffalo, NY 14222
Phone: (716) 878-6008
Fax: (716) 878-4697
https://communication.buffalostate.edu/
Admission Requirements
1. A bachelor’s degree from an accredited college or university with a minimum cumulative GPA of at least 2.75 on a 4.0 scale.
2. Three writing samples.
3. A 500-word letter of intent describing educational objectives and career goals.
4. Three letters of recommendation that attest to the applicant’s potential as a graduate student.
In addition, international applicants from non-English speaking countries must take the Test of English as a Foreign Language (TOEFL) with a score of 100 or higher. Because this degree program is writing-intensive, reflecting the nature of public relations jobs, students with a TOEFL score below 100 are likely to have difficulty completing the program.
Application Deadline: The application deadline is rolling for summer, spring, J-Term, and fall semesters.
In addition, all applicants should review the Admission to a Graduate Program section in this catalog.
Learning Outcomes
Students will:
1. understand and apply First Amendment principles and the law appropriate to professional practice relevant to the major
2. demonstrate an understanding of the history and role of professionals and institutions in shaping communication relevant to the major
3. demonstrate an understanding of gender and gender identity, race, ethnicity, class, sexual orientation, and, as appropriate, other forms of diversity, equity, and inclusion in domestic and global societies and their significance in the major
4. understand concepts and apply theories in the use and presentation of images and information relevant to the major
5. demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
6. think critically, creatively and independently
7. conduct research and evaluate information by methods appropriate to the communication professions in which they work
8. write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve
9. critically evaluate their own work and that of others for accuracy, fairness, clarity, creativity, effective storytelling and/or professional style as appropriate to the major
10. apply basic numerical and statistical concepts appropriate to the major
11. apply tools and technologies appropriate to the major
12. demonstrate competence in professional speaking and presentational skills appropriate to the major
13. Contribute to knowledge appropriate to the communications professions in which they work.
Program Requirements
Required Courses (21 credit hours)
COM 610 PUBLIC RELATIONS PRINCIPLES AND PRACTICES
COM 621 THEORIES OF PUBLIC RELATIONS
COM 631 ADVANCED PUBLIC RELATIONS WRITING
COM 635 INTERNSHIP IN PUBLIC RELATIONS
COM 641 RESEARCH METHODS IN PUBLIC RELATIONS
COM 650 PUBLIC RELATIONS MANAGEMENT
COM 690 MASTER'S PROJECT
Public Relations Electives (6 credit hours)
Two Communication courses by advisement:
COM 547 DATA ANALYSIS FOR STRATEGIC COMMUNICATION
COM 587 SPECIAL TOPICS
COM 590 INDEPENDENT STUDY
COM 612 CRISIS COMMUNICATION
COM 616 SOCIAL MEDIA STRATEGIES
COM 660 GLOBAL PUBLIC RELATIONS
COM 687 TOPICS COURSE
General Electives (6 credit hours)
Two courses from other areas, by advisement 6
Total Credit Hours 33